Studio 3 x 8

Dutch-English duo Studio 3 x 8 are the design directors of Volume One of Ditto magazine. Here we profile their experimental art project, This Utopia Does Not Exist. 

A duo whose work explores both the analogue and digital. Their practice is shaped by a restless curiosity to make sense of the world we find ourselves in, using design as their chosen mechanism of dialogue.

They think the developmental process is of equal value to the finished work itself, the evolving relationship between the two a source of endless patterns, arcs and questions.

 

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This conversational foundation was a key part in their piece This Utopia Does Not Exist — a series of collages formed from the images taken on journeys between places. The broader themes of the project looked at the relationship between analogue and digital ways of working, which started the initial conversation around how they make work collaboratively.

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'At the time of starting the project, a piece which gradually evolved over the course of a year, both of us were intrigued by the notion of place, and the spaces we exist in when travelling from one place to another.'

Both wanted to explore more about the difference between the inconsequential places that are visited whilst travelling, the places that we pass through, in contrast to familiar landmarks that hold personal meaning and retain an emotional pull.

It is clear that they are guided by this holistic philosophy in their way of working together – responding to each other’s suggestions, impulses and creativity, their work is heavily shaped by their relationship. This dynamic is highly valued by both and instructs their way of working.

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The project comments on the uneasy friction between the true past and a nostalgic illusion, a narrative that is threaded through the collection of images. The remnants of places, which have been frozen in time, are scattered amongst half forgotten memories. Dialogue is the most valued tool used within 3 x 8's working practice, continually informing their curiosity in communicating unanswered questions.

 

Read the full article in Volume One of Ditto >